About Us

OUR JOURNEY

Purity, The Essence Of Our Culture, Craftsmanship And Client Servicing.

1947

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Late Shri Harishchandra Anand laid the foundation of the long lasting bond between us and the city of Indore in the heart of the city at Bada Sarafa Bazaar.

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2002

Punjabi Saraf achieves excellence as first in central India to showcase BIS certified jewellery.

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2003

Punjabi Saraf emerges as the pioneer in central India with our collection of IGI certified diamonds.

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2007

Punjabi Saraf surpasses industry benchmarks and bags The Retail Jeweller Award 2007 for excellence in jewellery retailing.

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2008

Punjabi Saraf yet again lays claim to the heart of the city with a new flagship store in 56 Dukan Palasia, the commercial epicenter of the new city locale. Also, we are awarded The Retail Jeweller Award For excellence, 2008, again!

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2012

Punjabi Saraf recognized and awarded national award for best single store in central India (east) for our flagship store at 56 Dukan, Palasia.

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2014

Punjabi Saraf wins the prestigious Retail Jeweller award for best innovative jewellery design of year - bloggers choice at the 10th Retail Jeweller India Awards.

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2015

National Jewellery Award



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2016

GJTCI Excellence Award, 3rd edition.
National Jewellery Award for the Best Digital/Social Media Campaign of the year.

OUR FOUNDER

Late Shri Harishchandra Anand

Late Shri Harishchandra Anand

The man who taught us about the three key ingredients in good jewellery: Purity, Quality and Customer Satisfaction. The man whose vision will continue to inspire us and forever remain a strength for us!

Ajay Anand

Ajay Anand

Mr. Ajay Anand has a rich experience in the jewellery design and retail industry. Organicaly qualified gemologist, he started his career in his parental shop along with his studies in 1992.

A thorough knowledge of sourcing, metals, gemstones, processing, designs and retailing enables him to interact with and satisfy various stakeholders.

Sumeet Anand

Sumeet Anand

Sumeet’s keen sense of observation and design, not to mention, his drive and passion led him to choose a career in the jewellery business. He completed his studies from DAVV University, Indore and joined his ancestral jewellery business at Bada Sarafa in Indore.

Sumeet is a well known face in the jewellery field and is a director on board of several associations and committees. He is a widely consulted and quoted expert on a range of issues concerning jewellery.

Late Shri Harishchandra Anand

The man who taught us about the three key ingredients in good jewellery: Purity, Quality and Customer Satisfaction. The man whose vision will continue to inspire us and forever remain a strength for us!

Ajay Anand

Mr. Ajay Anand has a rich experience in the jewellery design and retail industry. Organicaly qualified gemologist, he started his career in his parental shop along with his studies in 1992.

A thorough knowledge of sourcing, metals, gemstones, processing, designs and retailing enables him to interact with and satisfy various stakeholders.

Sumit Anand

Sumeet’s keen sense of observation and design, not to mention, his drive and passion led him to choose a career in the jewellery business. He completed his studies from DAVV University, Indore and joined his ancestral jewellery business at Bada Sarafa in Indore.

Sumeet is a well known face in the jewellery field and is a director on board of several associations and committees. He is a widely consulted and quoted expert on a range of issues concerning jewellery.

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When a piece of jewellery complements a woman’s personality, she feels and appears truly beautiful. Punjabi Saraf has been the pioneer in bringing the most fashionable and luxurious jewellery suiting various tastes. The staff at the store makes me feel like a queen and the perfect jewellery seems to be designed exclusively for me. Thanks for the amazing experience. Best wishes.
The collection is stunning. Punjabi Saraf has provided me with the exclusive range of jewellery with complete honesty,courtesy and satisfactory services.
I genuinely feel that Punjabi Saraf is the most economical jewellery store. It has really been a long association and now I trust them blindly. They specialize in remaking of old jewellery and exchange of ancient and worn out jewellery items. The sales staff at Punjabi Saraf is very hospitable. I especially thank Ajay bhaiya and Sumit bhaiya for such a lovely experience. I would also like to thank give best wishes to Neha, the sales manager.
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