About Us

Our Journey

Purity, The Essence Of Our Culture, Craftsmanship And Client Servicing.



Late Shri Harishchandra Anand laid the foundation of the long lasting bond between us and the city of Indore in the heart of the city at Bada Sarafa Bazaar.


Punjabi Saraf achieves excellence as first in central India to showcase BIS certified jewellery.


Punjabi Saraf emerges as the pioneer in central India with our collection of IGI certified diamonds.


Punjabi Saraf surpasses industry benchmarks and bags The Retail Jeweller Award 2007 for excellence in jewellery retailing.



Punjabi Saraf yet again lays claim to the heart of the city with a new flagship store in 56 Dukan Palasia, the commercial epicenter of the new city locale. Also, we are awarded The Retail Jeweller Award For excellence, 2008, again!


Punjabi Saraf recognized and awarded national award for best single store in central India (east) for our flagship store at 56 Dukan, Palasia.


Punjabi Saraf wins the prestigious Retail Jeweller award for best innovative jewellery design of year - bloggers choice at the 10th Retail Jeweller India Awards.


National Jewellery Award


GJTCI Excellence Award, 3rd edition.
National Jewellery Award for the Best Digital/Social Media Campaign of the year.


Retail Jeweller India Awards-2018
Punjabi Saraf's Jewellery bags the Prestigious Retail Jeweller India Awards-2018 in 9-5 work Wear jewellery of the year category.


National Jewellery Awards for the Best Digital / Social Media Campaign of the Year

Our Founder

Late Shri Harishchandra Anand

Late Shri Harishchandra Anand

The man who taught us about the three key ingredients in good jewellery: Purity, Quality and Customer Satisfaction. The man whose vision will continue to inspire us and forever remain a strength for us!

Ajay Anand

Ajay Anand

Mr. Ajay Anand has a rich experience in the jewellery design and retail industry. Organicaly qualified gemologist, he started his career in his parental shop along with his studies in 1992.

A thorough knowledge of sourcing, metals, gemstones, processing, designs and retailing enables him to interact with and satisfy various stakeholders.

Sumeet Anand

Sumeet Anand

Sumeet’s keen sense of observation and design, not to mention, his drive and passion led him to choose a career in the jewellery business. He completed his studies from DAVV University, Indore and joined his ancestral jewellery business at Bada Sarafa in Indore.

Sumeet is a well known face in the jewellery field and is a director on board of several associations and committees. He is a widely consulted and quoted expert on a range of issues concerning jewellery.