The Punjabi Saraf Story

At Punjabi Saraf, we have been proudly crafting exquisite jewellery for generations. Established in 1947 in the vibrant city of Indore, we have earned a reputation as a pioneer in designer jewellery. Honoured with numerous National Awards, our brand is renowned for its blend of traditional craftsmanship and contemporary design.

Our commitment to excellence extends across every piece we create, from intricate bridal jewellery to elegant daily wear. As Indore’s leading jewellery brand, we continue to innovate while staying true to our heritage of unmatched quality and artistry.

Discover the legacy of Punjabi Saraf, where tradition meets modern elegance, making us a trusted name in the world of jewellery.

Punjabi Saraf combines timeless craftsmanship with a commitment to authenticity, setting a new standard in jewellery compared to conventional jewellery.

Discover the Distinction

Complete Transparency
Accurate Price Policy
Fully Certified, Pure Gold & Diamond Jewellery
100% Buyback & Exchange on Gold & Diamond

Founder Profiles

A Legacy of Craftsmanship Passed Through Generations
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Late Shri Harichandra Anand

The man who taught us about the three key ingredients in good jewellery: Purity, Quality and Customer Satisfaction. The man whose vision will continue to inspire us and forever remain a strength for us!

Ajay Anand

Mr. Ajay Anand has a rich experience in the jewellery design and retail industry. Organicaly qualified gemologist, he started his career in his parental shop along with his studies in 1992. A thorough knowledge of sourcing, metals, gemstones, processing, designs and retailing enables him to interact with and satisfy various stakeholders.

Sumeet Anand

Sumeet’s keen sense of observation and design, not to mention, his drive and passion led him to choose a career in the jewellery business. He completed his studies from DAVV University, Indore and joined his ancestral jewellery business at Bada Sarafa in Indore. Sumeet is a well known face in the jewellery field and is a director on board of several associations and committees. He is a widely consulted and quoted expert on a range of issues concerning jewellery.

People of Punjabi Saraf

From timeless designs to personal service, our clients share their journey with us.
Mrs. Reena Dafriya
Punjabi Saraf Jewellers is truly the best we have found for quality and value. The jewellery is absolutely beautiful, and the prices are excellent. The service is also excellent, and the staff makes sure to keep in touch with their customers, who are always keen and trustworthy. Looking forward to making investments here for many years to come and building a collection.
Mrs. Rashmi Jain
It’s been an association of a pretty long period—almost 49 years. Their designs are really admirable, but the trust bond they have formed with the purity of their products is the foremost reason to choose PS over any other jewellery options. The staff hospitality is remarkable!
CLIENT TESTIMONIALS

Featured Collections

  • Jewels of Malwa

    Jewels of Malwa

  • Arista Daily Collection

    Discover Arista, our stunning collection of lightweight jewelry designed for everyday elegance. Each piece combines style and comfort

Punjabi Saraf Jewellers

explore our jewellery in person at one of our store locations
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Flagship Store

1-B, Race Course Road 56 Shops
Indore, Madhya Pradesh - 452001. India.
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Heritage Store

44, Bada Sarafa, Sarafa Bazar
Indore, Madhya Pradesh - 452002. India.
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